Financial advertising and consumer protection supervisory challenges and approaches

This report from FinCoNet’s Standing Committee 5 presents findings on regulatory and supervisory approaches to financial advertising. The report is based on responses collected from 20 participating jurisdictions and provides analysis on how supervisors oversee financial advertising in their respective jurisdictions. The report also explores challenges, trends, emerging issues and innovations through the analysis of results and the use of case studies and examples.

The report concludes that jurisdictions should invest in tools and continued research to improve oversight for financial advertising. Authorities should also consider how they may deploy new supervisory technology to complement traditional tools in an age of rapid digitalisation of financial services. The challenges and best practices related to financial advertisements are shared across many different jurisdictions, making learning through international collaboration especially valuable.